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Qualcomm Inside Lifeline

QUALCOMM/ OGILVY & MATHER in partnership with Anonymous Content.

Qualcomm_Inside_Lifeline

Inside Lifeline is a making of the film Lifeline, starring Olivia Munn and Leehom Wang, in a half-hour film for a Qualcomm smartphone processor. It was created by Ogilvy & Mather in partnership with Anonymous Content. Credit Qualcomm.  

Lifeline was directed by Academy Award winner Armando Bo. The film is about a man’s search for his missing girlfriend. In the film, set in Shanghai with a plot driven by corporate malfeasance, punches are thrown, shots are fired and people are killed. At one point, the actress Olivia Munn stands over a dead woman, blood on her hands. 

ROADSHOT

But this is no ordinary movie. It is an online advertisement for the mobile technology company Qualcomm and, in particular, its Snapdragon 820 chipset, a smartphone processor.

ROOFTOP

The film has attracted 20 million views. There have been an additional 100 million combined views of the film’s trailers and the behind-the-scenes video. Eighty percent of the views came from China, which was the primary market.